Project Duration: Ongoing since 2020
Pedieos IVF Center is the oldest fertility clinic in Cyprus, set up by Dr. Krinos M. Trokoudes in 1986. With a clinic in Nicosia, Pedieos IVF Center provides full-spectrum IVF services in the island, serving local and international patients. Pedieos IVF Center reached out to Brandble in 2020 as they needed a long-term marketing partner to support their ambitions to grow.
Services provided
S. Trokoudes – Managing Director, Pedieos IVF Center
“Brandble helped us increase our leads by cleaning our accounts from any content that did not align with Facebook regulations.”
Background
Companies operating in the medical industry often find it challenging to reach their potential clients online due to various advertising policies imposed by social media platforms like Facebook. Pedieos IVF Center reached out to Brandble in 2020 to help them overcome these challenges and start generating a stable number of monthly leads.
With the ever-growing interest in the clinic, the team of Pedieos IVF Center needed an improved reporting & analytics solution to keep up with the incoming request on time and have a robust understanding of the overall marketing performance.
Our approach
To help Pedieos IVF Center generate a steady number of monthly leads, we first analyzed their past marketing activities and existing customers’ demographics & behavior. Then we developed a social media strategy that is focused on: generating consistent social proof and reaching new clients locally and abroad
We further assist Pedieos IVF Center with customized marketing solutions such as reporting & analytic tools, to help them understand their business better.
186
Percent increase in overall business
847
Products sold during the ad campaign
239
Raving reviews written since the launch
Our approach & results
To help Pedieos IVF Center generate a steady number of monthly leads, we first analyzed their past marketing activities and existing customers’ demographics and behaviors. Then, we developed a social media strategy with two goals in mind: generate social proof and reach new potential clients locally and abroad.
We further assist Pedieos IVF Center with customized marketing solutions such as reporting & analytic tools
Social Media Advertising
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> 200,000
monthly impressions
+46%
increase of leads between 2020 and 2021
+32%
increase in conversions between 2020 and 2021
+24%
increase of organic leads due to campaigns
Analytic Solutions
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